My Swisscom is an online portal for Swisscom customers, providing access to various services such as phone plans, internet packages, bills, and more. The goal of this project was to create a cohesive user experience by updating the existing UI design to a more modern and user-friendly design language. Part of the project was the creation of new design components and patterns, as well as integrating the existing components into the new design language.
Co-lead Redesign – UX research & testings, quantitative feedback and analytics evaluation, customer experience and user journeys as well idea validation and rapid prototyping
2019-2021
By researching and analyzing the user base and understanding their needs we created the foundation for a new UI design that meets user requirements and expectations.
Qualitative Research – interviews, moderated UX Testings
Quantitative Research – surveys, unmoderated UX Testings, A/B Tests, Analytics