Next My Swisscom

New UX/UI design principles to ensure a consistent experience across various devices.

Overview

My Swisscom is an online portal for Swisscom customers, providing access to various services such as phone plans, internet packages, bills, and more. The goal of this project was to create a cohesive user experience by updating the existing UI design to a more modern and user-friendly design language. Part of the project was the creation of new design components and patterns, as well as integrating the existing components into the new design language.

Role

Co-lead Redesign – UX research & testings, quantitative feedback and analytics evaluation, customer experience and user journeys as well idea validation and rapid prototyping

Year

2019-2021

UX Research

Overview

By researching and analyzing the user base and understanding their needs we created the foundation for a new UI design that meets user requirements and expectations.

Methods

Qualitative Research – interviews, moderated UX Testings
Quantitative Research – surveys, unmoderated UX Testings, A/B Tests, Analytics

Video UX Award Nomination

Visual Design