My Swisscom App
Making Swisscom’s Flagship App the Go-To Hub for Customer Engagement.
With My Swisscom App you manage your data and products, check your bills, modify your subscriptions and personal data. Goal of the redesign was to make the app the number one channel for customers to interact with Swisscom.
Lead product designer – responsible for ensuring a user-centric app experience through continuous research, exploration, and optimization.
UX research & testings, quantitative feedback and analytics evaluation, customer experience and user journeys as well idea validation, rapid prototyping and visual design.
2018-2022
To get the project off to a great start, I organized a design sprint. We assembled a team of designers, developers and other stakeholders to identify the goals of the project and to determine what outcomes were needed. We made sure everyone was on the same page so we were able to work together towards a common goal during the next months.
The goal was to redesign the billing section of My Swisscom web and app to be truly mobile-first. Over 65% of all visitors interact with My Swisscom to check their bills and costs. As the most used area of My Swisscom the billing section needed to be updated to meet customer expectations.
Lead UX — UX Research, Customer Journey, Wireframes, UX/UI Design
We needed a new illustration style guide to enhance communication with customers and add some more Swissness and friendliness to Swisscom’s UIs. The new illustration style guide also aims to present difficult information in a visually appealing and less frustrating manner.
Coordinating the creation of the new style guide with brand, head of design, external agencies and our trainees.
